Cruise Topics

Crystal Launches “That Crystal Feeling” Global Brand Campaign

Crystal has launched “That Crystal Feeling,” a new global brand campaign focused on the emotional side of luxury cruising, highlighting relaxation, personalised service and the onboard experience.

Cruise Topics

Margaritaville at Sea Broadens Its Horizons for 2028

Margaritaville at Sea will offer 30 itineraries to 25 destinations in 2028, including first-ever calls in Costa Rica and Panama, new specialty sailings and expanded programmes from Tampa and Galveston.

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Star Clippers Unveils 2027 French and Italian Riviera Sailings

Star Clippers will offer four seven-night round-trip sailings from Nice in 2027, exploring the French and Italian Rivieras, Corsica and Sardinia aboard Royal Clipper and Star Clipper.

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HX Expeditions Closes a Record Arctic Season with Science, AI and a Renewed Greenland Commitment

HX Expeditions has concluded its 2026 Arctic season with record citizen science participation, a pioneering AI whale-detection trial aboard MS Fram and an extension of its Greenland Promise through 2028.

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Scenic River Cruise: Europe at the Pace of the River

From Amsterdam to Basel: 14 nights of landscapes, cities, cuisine and wine, discovering Europe at a leisurely pace aboard Scenic Pearl.

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Viking Expands Its Presence in Egypt with Viking Sekhmet

Viking has taken delivery of the Viking Sekhmet, a new 82-guest river ship designed specifically for the Nile. Entering service in 2027, the vessel will operate 12-day itineraries between Cairo, Luxor, the Valley of the Kings and Aswan. The addition further strengthens Viking’s presence in Egypt as part of a broader fleet expansion plan.

Cruise Topics

AROYA Cruises Launches Its New Mobile App

AROYA Cruises is strengthening its digital strategy with a new app for iOS and Android, available in English and Arabic. The app allows guests to book and manage cruises, complete digital check-in, organise onboard services and access selected offers. Integrated with the company’s systems, it will soon introduce messaging, wayfinding and digital key functionality.

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From the Arctic to Alaska: Hapag-Lloyd Cruises’ Expedition Voyages for Summer 2027

Hapag-Lloyd Cruises presents a selection of expedition voyages for summer 2027 aboard HANSEATIC nature, HANSEATIC inspiration and HANSEATIC spirit. From the European islands to the Arctic, from Greenland to Alaska and the Great Lakes, these itineraries combine exploration, nature and culture, offering immersive experiences in remote destinations and spectacular landscapes.

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MSC Cruises: Sandy Cay Comes to the Bahamas as Work Begins on New Private Island

The MSC Group’s Cruise Division celebrates the official start of construction on Sandy Cay, the new luxury private destination in the Bahamas set to open in 2028. The project expands the Caribbean offering of MSC Cruises and Explora Journeys and confirms the Company’s long-term commitment to developing destinations across the archipelago.

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Princess Cruises Brings Cruise Planning into the Age of Artificial Intelligence

Princess Cruises is bringing cruise planning directly into ChatGPT with a new native app. Travelers can explore more than 330 destinations across 17 ships, compare itineraries, check pricing and availability, and refine their search through a conversation, making the cruise selection process simpler, more immediate, and more interactive.

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Scenic Puts the Alps in Focus for 2027: Switzerland at the Heart of New Itineraries

Scenic is putting the Swiss Alps in the spotlight for 2027 with Iconic Switzerland, a 13-day land journey through Alpine landscapes, lakes, cities and scenic rail routes. Designed for a maximum of 28 guests, the journey combines luxury stays, gastronomy and local traditions, while also connecting with selected European river cruises operated by the company.

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Mitsui Ocean Sakura Unveils Three New Shows

Mitsui Ocean Sakura is enhancing its onboard offering with three new original productions: Encore, Icons and Dance. Created in collaboration with Belinda King Creative Productions, the shows combine music, dance and international entertainment. The program complements FUNATABI, the cultural experience dedicated to Japan, with traditions, cuisine and omotenashi hospitality.

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Century Cruises Launches Century Diamond: The New River Ship Set to Debut on the Rhine in 2027

Century Cruises is expanding its European fleet with Century Diamond, a new sustainable river ship set to debut on the Rhine in 2027, combining technology, luxury and culture.

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Norwegian Aura Unveils Entertainment Lineup Ahead of 2027 Debut

Norwegian Aura will debut in 2027 with a rich entertainment program. Among the highlights is “Whitney: A Celebration of Whitney Houston,” an original production dedicated to the iconic artist. The ship will also offer immersive theater, live music, cabaret and evening shows before launching her Caribbean season from Miami.

Cruise Topics

Seatrade Cruise Med 2026: The Mediterranean Between Growth, Sustainability and New Challenges for Luxury Sector

Seatrade Cruise Med 2026 highlights a Mediterranean cruise industry in transformation, focusing on sustainable growth, innovation, decarbonisation, seasonality, and stronger destination development.

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Cunard: New Entertainment Programme for 2027

Cunard has launched its new entertainment programme for 2027, featuring a series of event voyages and a new line-up of exclusive entertainment experiences.

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Travelmarvel Sirius Sets Sail: A New Star Rises on the Nile

Travelmarvel has returned to Egypt with the debut of Travelmarvel Sirius, a 124-guest river ship designed for unhurried Nile journeys combining iconic archaeological sites, expert-led touring and contemporary comfort.

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Hapag-Lloyd Cruises Reveals 2029 Voyages: From Hawaii to the Northwest Passage

Hapag-Lloyd Cruises has unveiled its 2029 season with 129 itineraries spanning luxury and expedition travel, from Hawaii, Oceania and Patagonia to the Amazon, Greenland, the Northwest Passage and Antarctica, combining iconic destinations with a wide range of new and returning calls.

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Silver Spirit Sets Sail on Silversea’s Grand Voyage Mediterranean 2026

Silversea’s Silver Spirit has departed on its 50-day Grand Voyage Mediterranean 2026, sailing from Lisbon to Athens with calls at 40 destinations across 12 countries and visits to 48 UNESCO World Heritage Sites.

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Zac Brown Named Godfather of Margaritaville at Sea Beachcomber

Zac Brown has been named Godfather of Margaritaville at Sea’s new *Beachcomber*, set to debut from Miami in January 2027. The GRAMMY-winning artist will christen the ship and perform onboard during its inaugural celebrations.

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Mitsui Ocean Sakura Enters Service, Expanding Mitsui Ocean Cruises’ Luxury Fleet

Mitsui Ocean Cruises welcomes Mitsui Ocean Sakura, a new 458-guest luxury ship joining Mitsui Ocean Fuji and expanding the line’s Japan-focused cruise offering.

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Silversea Reframes Its Suite Portfolio with Four New Categories

Silversea reorganizes its 17 suite types into four categories — Oceanview, Veranda, Residence, and Villa — introducing a clearer product hierarchy and new benefits for Residence and Villa guests from 2027, with greater emphasis on priority, access, and personalization.

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HX Expeditions 2028/29: New Routes and a More Flexible Approach to Expedition Cruising

HX Expeditions unveils its 2028/29 season with 57 voyages and 26 new itineraries across Antarctica, the Arctic, Alaska, Greenland and Scandinavia. Shorter formats, departures from Stanley, a Baffin Island circumnavigation and nine Ocean Crossings point to a more flexible and diversified expedition product.

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Viking Astrea Touches Water for the First Time

The Viking Astrea has touched water for the first time at Fincantieri’s Ancona Shipyard. Viking’s second hydrogen-powered cruise ship has now entered the final stage of construction. With 499 staterooms and capacity for 998 guests, she is set to debut in 2027 with itineraries in the Mediterranean and Northern Europe.

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