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July 10, 2025

In today’s cruise tourism landscape, the real difference between a simple sale and a loyal customer lies in the quality of the experience. Offering just a cruise, no matter how enticing, is no longer enough. Modern travelers seek complete, personalized solutions that are specifically designed to ensure a stress-free vacation. In this context, the ability to offer integrated packages becomes a critical competitive advantage for every travel agency. This is exactly where Cruisehost comes into play, providing the tools to create customized packages in a simple, effective, and highly professional way.

A well-crafted package goes far beyond including just the cruise itinerary. On the contrary, it represents a structured and comprehensive offer that can include round-trip flights, pre- or post-cruise hotel stays, transfers to and from airports and ports, personalized excursions, beverage packages, extra services, and insurance. In essence, it is a tailor-made solution capable of responding to the specific needs of each client, while also increasing the perceived value of the trip and strengthening the relationship with the agency.

Personalization means offering flexibility. Some clients want to travel in maximum comfort, while others focus on efficiency and savings. With packages, every request can be handled dynamically, tailoring proposals to the client’s desires and budget. This approach strengthens the bond between agency and traveler, making the latter feel cared for and supported throughout the entire booking process and during the trip itself. As a result, trust and satisfaction increase—along with the likelihood that the client will return to plan another vacation.

But the benefits go beyond just the relational aspect. From an economic perspective, offering integrated packages allows the agency to increase revenue. Every component of the package, from the flight to the insurance, represents a concrete opportunity for profit, helping to improve margins without significantly affecting fixed costs. Moreover, offering a package means having control over the entire travel experience, reducing the risk of unforeseen issues caused by fragmented bookings or uncoordinated external providers.

For agencies looking to fully harness the potential of travel packages, CRUISEHOST Solutions serves as a strategic partner. With over twenty years of experience in the sector and a strong network with the major cruise lines, the company is today the European leader in cruise booking technology. Its long-standing presence and operations in multiple international markets have enabled CRUISEHOST to develop a deep understanding of local needs, anticipating trends and evolutions in the sector.

One of CRUISEHOST’s defining characteristics is its ability to offer solutions suitable for every type of operator, regardless of experience level. The system is designed to be modular and flexible: in addition to standard features, it offers a wide range of customizable options, allowing each agency to authentically and strategically differentiate itself from the competition. This tailor-made approach to technology enables the creation of bespoke solutions, while maintaining the efficiency and scalability of a robust platform.

CRUISEHOST solutions are designed with a forward-looking vision. The goal is not only to meet current needs but also to anticipate market changes. The diversity of clients served—from independent agencies to major tour operators—has helped make the platform extremely versatile, offering a wide range of built-in features. And when specific needs arise, CRUISEHOST is fully capable of developing tailored integrations and dedicated solutions, providing continuous, results-oriented support.

An increasingly relevant segment in the travel distribution landscape is represented by independent travel agencies and mobile travel consultants—professionals who personally assist their clients via phone, email, or face-to-face meetings, offering a highly personalized service rich in human value. For these operators, having reliable, practical, and efficient technological tools is essential in order to expand their portfolio to include cruises without complications.

CRUISEHOST perfectly meets these needs with CRUISEA, a platform designed to make cruise search, comparison, and booking simple and accessible—even for professionals on the go. The user interface is intuitive and immediate, guiding consultants step-by-step through the entire sales process, enabling clear and professional consultation even remotely. All necessary information—from detailed fares to ship descriptions and included services—is centralized in a single tool, eliminating the need to search across multiple sources or brochures.

CRUISECUSTOMIZER is also radically transforming the way tour operators and travel agencies design, manage, and present cruise packages. Through its integration into a standardized database, all offerings—both custom and cruise-only—can be managed and presented from a single centralized platform. This approach not only streamlines internal operations but also significantly enhances the customer experience, allowing users to easily browse and book packages directly from the agency’s website, with alternative options always available even when a specific package is not.

A key feature of CRUISECUSTOMIZER is its ability to create dynamic packages by combining live inventory cabins with customized travel components such as flights, hotels, or excursions. This empowers travel professionals to expand their portfolio without the risk of unsold allotments, while maintaining a high level of flexibility and cost control. The introduction of Master Allotments represents a further step forward: a single pool of availability can be shared across multiple package variations (e.g., with drinks, excursions, WiFi), reducing administrative effort and offering customers a broader range of options.

Beyond package creation and publishing, CRUISECUSTOMIZER includes advanced tools for managing allotments and communication between operators and agencies. The platform offers an intuitive interface that enables quick package customization to meet specific needs, enhancing both the agency’s competitiveness and customer satisfaction. It’s not just a software solution—it’s a true revolution in the cruise sector, combining operational efficiency, consistent presentation, and a more complete, engaging booking experience.

CRUISEHOST also provides a professional web solution, ideal for those who want to integrate cruises into their own website. Thanks to whitelabel fullpage solution—adaptable in colors, layout, and offer display—even the smallest agencies can offer their clients an advanced cruise search engine, constantly updated and always available, even outside of business hours. This allows for a modern and functional online presence without the need to invest in costly software development.

For companies that have chosen to specialize in the cruise sector, offering a highly professional and up-to-date service is not just a strategic choice—it’s a genuine necessity. These operators stand out through the depth of their consulting services, the variety of their offers, and their ability to meet the demands of an increasingly informed and digital audience. Clients expect to find all the relevant information for booking their ideal cruise directly on the agency’s website—clearly presented, well-organized, and tailored to their needs. CRUISEHOST is the ideal technology partner to support this operational model.

With CRUISEHOST solutions, it is possible to transform your website into a true cruise hub—fully aligned with the agency’s brand identity. Thanks to a powerful and flexible content management system, every graphic and functional element—from images, texts, to page structure—can be customized, allowing the agency to stand out from the competition and speak authoritatively to its audience. The platform also supports dynamic content, thematic landing pages, shortlinks, and deeplinks—ideal for targeted marketing campaigns, social media outreach, or regular newsletters.

Equally crucial is the ability to publish customized packages while maintaining full control over the commercial offer. The CRUISEHOST database is always up-to-date to ensure content is always accurate and current, including ship details, cabin descriptions, included services, and mandatory pre-contractual information. This makes the website a powerful sales tool, capable of guiding clients throughout the entire decision-making process.

Even in direct service, CRUISEHOST solutions offer valuable support. The CRUISEA platform interface allows users to quickly consult all available travel options, clearly compare prices and rates, and prepare personalized offers to be sent via email in a professional manner. There is no need to jump between multiple systems or paper documents: everything is centralized and accessible, enabling fast, precise, and effective consultation.

More structured organizational entities, such as call centers, travel agency chains, or collaborative groups, require more complex technological solutions compared to those of individual agencies. In these contexts, it is essential to manage the processes of search, consultation, and booking in a centralized and consistent way, while also maintaining the flexibility needed to adapt to the operational needs of individual branches. With CRUISEHOST, these needs are met through a solid, scalable, and highly configurable platform.

For the daily work of operators, CRUISEA guarantees a simple and self-explanatory interface, designed to intuitively guide each consultant, regardless of their location or working language. Access to the system can be done through single sign-on, directly from the desktop or from web applications, ensuring smooth and immediate use.

Moreover, uniformity in consultation is guaranteed by the ability to create customized PDF offers through standardized templates and constantly updated content. All useful information—from fares to ship details, from included services to mandatory pre-contractual information—is available in a single environment, making client interactions quick, professional, and transparent.

From a management perspective, CRUISEHOST offers head offices advanced control over the entire portfolio of affiliated agencies. It is possible to configure specific booking parameters, set personalized terms and conditions, integrate custom logos and ROEs, and manage content and visual elements through a centralized CMS.

CRUISEHOST’s whitelabel solution allows agencies to launch quickly and manage the pages effortlessly. With easy CSS design customization, it blends smoothly into any corporate identity, delivering a consistent and professional brand experience across all channels.

Moreover, CRUISEHOST stands out for its ability to evolve alongside the organization. A constant development cycle allows for new technical needs to be addressed and tailor-made solutions to be implemented quickly. Whether it’s about supporting cross-selling, managing newsletters, or ensuring integration with other digital channels, CRUISEHOST guides these complex businesses toward a modern, efficient, and unified cruise segment management.

Ultimately, creating packages does not simply mean “selling more”: it means offering value. It means building a coherent, complete travel experience that is truly centered on the customer. And thanks to the reliability and technology of CRUISEHOST, agencies today have all the tools they need to do so effectively, professionally, and sustainably.

Don’t miss more updates, news and reviews about the world of cruises on Cruising Journal.

Giorgia Lombardo

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