Crystal launches the “By Abercrombie&Kent” experience
In the world of luxury cruising, innovation is often the key to maintaining the loyalty and attention of the most discerning travelers. Crystal, a leader in the luxury cruise industry, is taking a decisive step in this direction by launching By Abercrombie & Kent: an exclusive collaboration with the renowned luxury travel operator Abercrombie & Kent, a name synonymous for over sixty years with exotic adventures and tailor-made service around the globe.
By Abercrombie & Kent is much more than a simple expansion of Crystal’s travel offering — it marks a true paradigm shift in the very concept of luxury cruising. This initiative blends Crystal’s unmatched onboard hospitality with A&K’s renowned expertise in land-based experiences, transforming each itinerary into a complete journey that combines the elegance and comfort of the sea with the authenticity and cultural depth of the destinations on land.
By A&K
By A&K
By A&K
Available on the iconic Crystal Serenity and Crystal Symphony, this new program spans continents and cultures, offering thoughtfully curated experiences across Asia, Africa, the Mediterranean, and the South Pacific. Guests can now choose from multi-day overland adventures, pre- and post-cruise extensions, and bespoke travel experiences that lead them to iconic destinations such as Angkor Wat, the Great Wall of China, Uluru, the Serengeti, and the vibrant, Renaissance charm of Rome. The Overland Adventures, for example, allow guests to temporarily disembark mid-cruise to explore some of the world’s great wonders in depth before rejoining the ship at a later port. In China, the itinerary takes travelers to key historical and contemporary sites in Beijing, culminating in a panoramic visit to the Great Wall. In India, the Taj & Tigers journeys offer immersion in both majestic monuments and wild nature, while in Australia, the Uluru adventure provides a direct encounter with Aboriginal culture and the spiritual heart of the continent.
The goal is clear: to provide total immersion in the culture, nature, and history of each destination — without ever compromising the comfort and excellence of service. The pre- and post-cruise extensions are another highlight of the By A&K offering, designed for those who wish to prolong the pleasure of their journey. These tailored experiences include immersive stays such as the Italian Dolce Vita, with itineraries between Tuscany and Rome that blend elegance and authenticity: overnights in an 11th-century castle, truffle hunting in the Tuscan hills, private dinners in historic wine cellars, and guided visits to iconic Roman and Renaissance heritage sites. Likewise, Angkor Wat reveals its mystical charm through expert-led tours of its jungle-clad temples, cultural evenings with traditional dances, and elegant dinners held in historic temple settings. In Africa, exclusive safaris in the Masai Mara or Serengeti provide the rare privilege of observing wildlife in protected settings with the highest standards of comfort and service. Each experience is carefully crafted to add depth and meaning to the journey, offering a perfect balance of discovery and indulgence.
By A&K
By A&K
By A&K
Every experience is supported by A&K’s global network of over 3,000 local experts across 65 offices in more than 40 countries, as well as a portfolio of exclusive properties such as the Sanctuary Camps in Africa. This means privileged access, customized itineraries, private charter flights, premium accommodations, and carefully selected activities — all seamlessly integrated with the cruise journey. The strength of this offering lies not only in the variety of destinations but, above all, in the quality of organization: each experience is perfectly synchronized with the ship’s itinerary, ensuring a smooth and uninterrupted journey. Whether opting for an intimate group excursion or a fully bespoke adventure, every detail — from transfers and guides to accommodations and culinary experiences — is managed to the highest standards. This approach allows guests to experience travel not as a simple visit, but as a true exploration, with every moment designed to leave a lasting impression.
The program launches at a particularly successful time for Crystal, following its recent recognition as Best Medium-Ship Ocean Cruise Line at the Travel + Leisure World’s Best Awards 2025 — a milestone that further solidifies the brand’s renaissance, which began in 2022 with the acquisition by A&K Travel Group and the complete refurbishment of its two flagship vessels.
With By Abercrombie & Kent, Crystal doesn’t just enhance the travel experience — it redefines it. This initiative transforms the very notion of sea travel, bringing excellence to land as well, and uniting two pioneering brands with one shared vision: to offer their guests nothing but the very best.
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