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May 30, 2025

Venture Ashore is today one of the leading global benchmarks in the field of shore excursions for cruise ship passengers.

Its foundation stems from a strategic vision: to create a single entity capable of bringing together the best expertise and experience in cruise tourism, thus providing high-quality services to both travelers and industry professionals. The company has established itself as the world’s largest independent provider of shore excursions, with a widespread presence in hundreds of ports across the globe.

The core of Venture Ashore’s offering lies in its ability to significantly personalize the traveler’s experience, combining the comfort of cruising with the authenticity of local encounters. The company serves both individual travelers and business partners, becoming a trusted point of contact for cruise lines, tour operators, travel agencies, and local suppliers. With a carefully curated portfolio of excursions, Venture Ashore acts as a bridge between ship and shore, enhancing not only the destinations visited but also supporting local economies.

Venture Ashore’s strength lies in the structure of its group, formed through the merger and integration of several leading brands in the shore excursion sector. Names such as Cruising Excursions, ShoreTrips, and TourbyLocals have helped create a consolidated and highly specialized network capable of meeting every kind of demand — from classic tours to luxury experiences, customized itineraries, and small-group offerings. This integration has enabled the company to combine expertise, know-how, and global databases, resulting in a catalogue of experiences truly unmatched in scope and quality.

Venture Ashore’s services extend worldwide. Whether discovering the historical wonders of the Mediterranean, the rugged coasts of Northern Europe, the tropical beaches of the Caribbean, the remote landscapes of Alaska, or the exotic settings of Asia, Venture Ashore ensures a range of excursions built to the highest standards — always aligned with the safety, reliability, and authenticity that both commercial partners and passengers expect. The company manages direct relationships with carefully selected local suppliers to ensure excellent service delivery and full compliance with international safety and sustainability standards.

One of the key factors that sets Venture Ashore apart in the competitive landscape is its operational flexibility. The company is able to offer customized solutions for charter groups, incentive travel, luxury clients, and themed tours. Each excursion can be tailored ad hoc to the client’s specific needs, with continuous support throughout the entire process — from planning to on-the-ground execution. Venture Ashore’s attentive approach, responsiveness, and deep understanding of local markets allow it to quickly adapt to itinerary changes, logistical requirements, and passengers’ cultural preferences.

In an industry where experience quality is increasingly essential, Venture Ashore has made strong investments in guide training and digital innovation. The use of advanced technology platforms enables real-time excursion monitoring, efficient logistics coordination, and passenger feedback management. At the same time, the company promotes responsible tourism by encouraging suppliers to adhere to high environmental and social standards and by offering itineraries that celebrate local cultures without compromising their integrity.

For partners, Venture Ashore is a strategic asset on multiple fronts. First, the breadth of its offerings allows for greater product diversification, enhancing the cruise experience and increasing final customer loyalty. Second, its international presence and consolidated operational network ensure consistency and reliability across markets, reducing logistical risks and optimizing operational costs. Lastly, the ability to integrate booking systems and CRMs with cruise line infrastructure allows for smooth and efficient management of the entire process — from pre-booking to customer satisfaction.

In an industry marked by a growing demand for personalization, Venture Ashore delivers a tangible competitive advantage. Its ability to create tailor-made itineraries—blending classic and off-the-beaten-path experiences, adventure and culture, gastronomy and wellness—perfectly meets the expectations of today’s increasingly discerning travelers. Attention to detail is evident at every stage of the journey: from the warm welcome at the port, to the guided experience onshore, and through to the return to the ship. This integrated approach has enabled the company to build strong, long-lasting partnerships with the world’s leading cruise lines.

Today, Venture Ashore is not just a provider of shore excursions, but a strategic partner for anyone operating in the cruise tourism sector. Its vision is future-oriented, with a clear focus on innovation, sustainability, and the creation of shared value. In a global landscape that is constantly evolving—and where competitiveness increasingly hinges on the quality of the experience and the ability to offer customized solutions—Venture Ashore positions itself as a reliable and capable ally, supporting its partners in developing a distinctive and successful tourism offering.

With operational hubs across several continents and a multilingual team, Venture Ashore continues to expand its presence in key cruise markets. It pursues a scalable model grounded in international standards and strong local integration. Every excursion represents an opportunity for regional development, a moment of discovery for travelers, and a meaningful contribution to building a more sustainable, inclusive, and innovative global tourism system.

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Giorgia Lombardo

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