Aroya Now Integrated Across All Cruisehost Platforms
Aroya Cruises, the first Saudi brand dedicated to sea tourism, officially enters the European market through full integration with the platforms of CRUISEHOST Solutions, the leading European provider of cruise distribution technology.
Based in Germany and active since 2002, CRUISEHOST Solutions is recognized for offering the most extensive cruise database in Europe. With over 600 ships and 65,000 offers from more than 50 cruise lines, it serves as a key reference point for both traditional travel agencies and digital operators.
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The integration of Aroya Cruises was made possible through collaboration with two key partners acting as General Sales Agents (GSAs). On one side, Orange Travel Group is responsible for distribution across major European markets, including German-speaking countries, Italy, Eastern Europe, CIS nations, Greece, and the Maghreb region. On the other, Karavan Cruises manages operations for the Turkish market.
Thanks to this strategic partnership, Aroya Cruises is now fully integrated and bookable across all CRUISEHOST platforms: from the free CRUISEAfree tool to the professional solutions CRUISEA (for B2B agencies), CRUISEC (for B2C distribution), and the advanced CRUISE-API, designed for flexible and customized digital integration.
Akhil Kapur, Founder and CEO of CRUISEHOST, expressed his enthusiasm for the integration, describing it as a significant milestone. He noted that Aroya Cruises brings a fresh, modern approach to cruising while remaining deeply rooted in its cultural identity. According to Kapur, this development represents a crucial step toward greater diversity in cruise offerings and the continued expansion of the global market.
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The integration’s value goes far beyond traditional booking systems. With tools like the CRUISE-API and Flat Files, online travel agencies (OTAs) can embed Aroya’s offers directly into their own websites or apps—in real time, with full control over content, workflows, and processes. CRUISEHOST also provides exclusive technical support to its GSA partners, ensuring a robust, flexible, and continuously updated infrastructure. This reinforces CRUISEHOST’s role as a technological leader and digital innovator in the travel sector.
The addition of Aroya Cruises to the CRUISEHOST ecosystem marks not just the entry of a new player into the European market, but also a powerful signal of cultural evolution and openness within the cruise industry. For agencies and operators, this creates new commercial opportunities with a cruise line that emphasizes modern experiences, strong regional identity, and high service quality.
With a network already reaching over 28 countries and state-of-the-art digital tools, CRUISEHOST further strengthens its position as an innovator and enabler in the global cruise distribution landscape. The future of sea travel is expanding with exciting new routes, and Aroya Cruises is poised to be one of the most compelling new arrivals on the international stage.
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