AIDA is preparing to celebrate its 30th anniversary
The year 2026 will mark a significant milestone for AIDA Cruises, the German company that for nearly three decades has revolutionized the cruise industry with its unique and innovative style.
On June 7, 1996, in Rostock, the first AIDA ship was launched, ushering in a new era: relaxed and authentic cruising, far removed from the rigid formalities that had characterized the sector until then. Since that time, AIDA has grown to become the market leader in Germany, carrying forward a philosophy that places the guest experience at the center, along with the joy of discovering new destinations and the importance of enjoying the journey with ease and fun.
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AIDA_Birthday_c_Max Threlfall
AIDA has already begun revealing some of the celebrations planned, promising to make its 30th birthday a memorable occasion for all lovers of the sea and cruising. One of the most anticipated events is the special “Best of AIDA” cruise, scheduled for April 2026 aboard the refurbished AIDAdiva. This ship will follow an enchanting itinerary in the Baltic Sea, visiting some of the region’s most captivating stops, such as Stockholm, the island of Gotland, Gdansk, and Copenhagen, before returning to its departure port, Warnemünde. What makes this cruise truly unique are the special guests who will accompany the journey. Among them are high-profile artists like Otto Waalkes and his band ‘Die Friesenjungs,’ the beloved German pop-schlager singer Beatrice Egli, and Stefanie Heinzmann, a pop star and role model for many young fans. Further enriching the program will be dance music icon ALLE FARBEN, party legend Mickie Krause, rock legend Wayne Morris, and various other performers including comedians, magicians, and drag artists. This concentration of talent and entertainment promises to offer guests unforgettable moments, celebrating 30 years of AIDA with music, laughter, and top-notch shows.
But that’s not all: the festivities will continue on the exact birthday, June 7, 2026, in Hamburg, where a spectacular meeting of three AIDA fleet ships will take place. The AIDAperla will arrive on June 6 and stay overnight to participate the following day in the traditional kiss parade – a symbolic and emotional event for the public and participants alike. Shortly after, AIDAsol will dock at the Altona cruise terminal, followed by AIDAprima in the evening. Together, they will gather on the Elbe River, creating a unique and striking backdrop to celebrate this important anniversary. This scene, with three maritime giants side by side, will symbolize strength, growth, and passion for the sea, perfectly summarizing AIDA’s past and future.
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TMN / Aida Perla
AIDASOL in Hamburg
AIDAprima
The festive atmosphere will not end with the birthday. Immediately after, the FESTIVAL Cruise will kick off, an event promising to bring the magic of a true music festival on board. From June 8 to 12, aboard AIDAprima, guests will enjoy four days of pure fun to the beats of hip-hop, EDM, pop, and schlager music, with a lineup of live performances in some of the ship’s most iconic venues, including the Theatrium, Beach Club, Plaza, and D6 nightclub. Although the official program remains a secret, the experience is guaranteed to meet expectations, reinforcing AIDA’s reputation as a company that seamlessly blends travel and entertainment with originality and joy.
AIDA’s story is a testament to how a bold vision can transform an entire industry. The company was among the first to offer a cruise concept far from traditional rigidity and formality, instead focusing on informal atmospheres, quality entertainment, and above all, attentiveness to guests’ needs. Over the years, AIDA has continuously expanded its offerings with innovations, from diverse destinations to exceptional onboard entertainment, culminating in special events like those celebrating this major anniversary.
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Looking ahead, AIDA shows no signs of slowing down. The company has confirmed it will continue investing in new ships and experiences, solidifying its position as a leader in the European cruise market. The enthusiasm surrounding the 30th anniversary is clear proof of a passion that, after almost three decades, has never faded but has instead grown stronger thanks to the support and loyalty of its customers.
More than anything else, this anniversary is an invitation to celebrate together a story of innovation, fun, and community, but also of the sense of freedom and discovery that only an AIDA cruise can offer. It is an occasion to remember the past, enjoy the present, and look confidently to the future, continuing to travel with the spirit that has made AIDA a recognized and beloved brand throughout Europe.
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