The family-run company, with Norwegian heritage, operates in the cruise sector mainly out of the United Kingdom. The fleet's ships are small on average, with areas dedicated to wellness, relaxation and specialty restaurants. The furnishings are traditional and very welcoming, even for cruises taking place during cold periods, such as those proposed in the wintertime from the United Kingdom. Nonetheless, the cruise style remains staunchly informal and Fred Olsen Cruise Line ships are easily adapted to all ages and passenger types. The fleet offers a wide range of cruises, from just a few days to complete world tours, which can be divided into several segments. Since 2018, with the Brabant chartering, the cruiseline has begun operations in river destinations.