Cunard has introduced a new experience: a personalised styling consultation for guests staying in its most luxurious suites.
For more than 185 years, Cunard, the iconic British cruise line, has brought elegance to the seas, transforming every voyage into a refined experience. Fashion has long been an integral part of life on board, from its renowned Gala Evenings to the celebrated Transatlantic Fashion Week.
Available until April 2027, the new offering is an exclusive, tailor-made experience designed for guests staying in the Grill Suites, with the aim of enhancing and personalising every aspect of their voyage. The experience includes a complimentary digital style guide created by renowned fashion stylist Micaela Erlanger, along with the option to book virtual styling sessions. Guests seeking an even more bespoke service can also enjoy personalised consultations at Erlanger's New York studio.
This luxury service is designed to help style-conscious guests curate the perfect wardrobe for every moment of their voyage—from embarkation and leisurely days on deck to afternoon tea and glamorous Gala Evenings.
Micaela Erlanger is one of Hollywood's most influential fashion stylists, dressing some of the world's most recognisable names for red carpets and major international events. Renowned for her refined aesthetic and meticulous attention to detail, she is the ideal partner for Cunard, a brand that has long made elegance one of the defining hallmarks of its voyages. According to Micaela Erlanger, preparing for a Cunard voyage should be every bit as special as the journey itself. Her goal is to help guests embrace timeless sophistication with a modern touch of glamour, making packing effortless while ensuring they feel impeccably dressed for every occasion on board.
Specifically, all guests staying in Queens Grill and Princess Grill Suites will enjoy access to an exclusive styling service designed to enhance and personalise their cruise experience. Each guest will receive a complimentary Digital Style Guide created by renowned fashion stylist Micaela Erlanger, featuring practical wardrobe advice for warm- and cold-weather destinations, sea days, Gala Evenings, and other special occasions throughout the voyage.
For those seeking more tailored guidance, optional virtual styling sessions are available for an additional fee, offering the opportunity to plan outfits and curate a travel wardrobe from the comfort of home before departure. Guests looking for an even more bespoke experience can also book one-to-one styling consultations at Micaela Erlanger's New York studio, where they will receive personalised advice to ensure they look effortlessly elegant for every moment of their journey.
This exclusive offering transforms the preparation for a Cunard voyage into a sophisticated experience, seamlessly combining practicality, style, and the expertise of one of the world's most sought-after fashion stylists.
The Grill Suites themselves represent the pinnacle of luxury at sea, offering a peaceful retreat with spacious accommodation, private balconies, refined amenities, and the attentive service of both a dedicated Concierge and a Butler. Guests also enjoy exclusive access to the Grill Lounge, the Grills Terrace, and private dining venues, where personalised service and an atmosphere of understated privacy create the perfect setting for complete relaxation.
As Katie McAlister, President of Cunard, explains, fashion has been a defining feature of the Cunard experience for generations—from the Gala Evenings featured on every voyage to dedicated sailings such as Transatlantic Fashion Week on crossings between Southampton and New York. Partnering with a celebrated stylist such as Micaela Erlanger, she adds, honours this enduring legacy while offering Grill Suite guests an exclusive, tailor-made experience.
Cunard has built its distinguished heritage on the belief that glamour at sea is never a passing trend. Throughout its history, the line has welcomed an extraordinary roster of style and cultural icons on board, including Elizabeth Taylor, Audrey Hepburn, Rita Hayworth, Uma Thurman, Carly Simon and Diana, Princess of Wales.
This is the inspiration behind Cunard's comprehensive styling programme, which spans everything from the complimentary Digital Style Guide to virtual styling sessions and personalised consultations. Every element has been thoughtfully designed to support guests at every stage of their journey, from planning the perfect wardrobe to preparing for formal occasions on board. With this exclusive service, Cunard goes beyond offering a luxury voyage, creating a meticulously curated experience where style, elegance, and comfort come together to deliver truly unforgettable moments.
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Lucia Angeli