Starboard Cruise: Partnership with Blue Dream Cruises
Starboard Cruise Services celebrates a key partnership with China’s newest cruise line, Blue Dream Cruises.
Starboard reflects its illustrious 17-year presence in the market through a sophisticated and culturally enriched retail experience that caters to the discerning tastes of Chinese travelers. It is a tribute to China’s rich heritage, consisting of a carefully curated selection of global and Asian brands, luxury designers and precious keepsakes that guests can take home to commemorate their cruise vacation.
“We are thrilled to resume cruising in China and begin this new journey with Blue Dream Cruises,” said Lisa Bauer, CEO and President of Starboard. “With our extensive history and expertise in the market, the refined retail experience is tailored to the Chinese guest who seeks unparalleled luxury and memorable vacations at sea, making every voyage with Blue Dream Cruises extraordinary.”
Starting in May, Blue Dream Star will be the first ship to offer cruises to China since the start of the pandemic. The ship’s shops will offer a wide selection of sought-after brands and products, ranging from the beauty and fragrance category with the Beauty and Fragrance Gallery featuring brands such as Shiseido, Japan’s leading beauty brand, Sulwhasoo and Sisley, to the watch category with the Boutique Gallery featuring Swiss watchmakers such as Longines, Tissot and Omega, and Omega; the watch category with the Boutique Gallery featuring Swiss watchmakers such as Longines, Tissot and Titoni; and the confectionery and fashion category with world-renowned fashion houses loved by Chinese consumers, including Gucci, Prada, Hugo Boss, Armani, Love Moschino, Ray-Ban and more.
“Blue Dream Cruises is committed to providing our guests with a world-class cruise experience. Partnering with Starboard allows us to set a new standard in cruise retail and ensure a unique and memorable vacation for our guests,” said Helene Xu, General Manager of Blue Dream Cruises.
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