Scenic Luxury Cruises & Tours joins Virtuoso network
Scenic Luxury Cruises & Tours has joined the exclusive Virtuoso network as a regional partner, serving member agencies and their travel advisors across Latin America and the Caribbean, the United States, and Canada.
Entry into Virtuoso will open new sales and marketing opportunities in these markets, enabling Scenic Luxury Cruises & Tours to connect with advisors specialized in luxury and experiential travel, as well as with a highly curated clientele. Virtuoso agencies worldwide generate on average around USD 35 billion per year, consolidating the network as one of the leading international players in the luxury travel sector.
Scenic Eclipse II exterior
Virtuoso stated that it is pleased to welcome Scenic Luxury Cruises & Tours as a regional partner for Latin America and the Caribbean, the United States, and Canada. Lori Sheller, Global Vice President of Cruise at Virtuoso, said that Scenic’s commitment to exceptional service and immersive luxury travel experiences is perfectly aligned with the interests of advisors and clients in these markets, expressing enthusiasm for the development of a strong partnership.
Scenic Luxury Cruises & Tours thus joins Virtuoso’s curated portfolio, which includes leading international luxury travel providers such as hotels, resorts, airlines, cruise lines, and tour operators. As a regional partner, the company will be able to strengthen its presence through events, dedicated communications, and networking activities with member agencies.
Ken Muskat, President of Scenic Group USA & LATAM, stated that this is a very important milestone for the brand, as it further strengthens its leadership position in the luxury travel segment and places Scenic river ships and Scenic Discovery Yachts among the selected products recommended by Virtuoso travel advisors in Latin America, the Caribbean, the United States, and Canada. He also expressed enthusiasm about continuing to strengthen relationships with the advisor community in these regions, introducing an increasing number of luxury travelers to Scenic’s highly personalized experiences.
Lisa McCaskill, Vice President of Sales and Marketing for Scenic Canada, stated that Canada continues to show strong momentum and growing demand for intimate, ultra-luxury travel experiences. She added that the partnership creates new and exciting opportunities to introduce even more Canadian travelers to river cruises and Discovery Yacht experiences around the world.
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Scenic
The Scenic Group is recognized for its ultra-luxury approach to travel, with operations including river cruises in Europe and Southeast Asia, as well as expedition and ocean cruising aboard Scenic Eclipse, Scenic Eclipse II, and the new Scenic Ikon, scheduled to enter service in 2028. The offering combines high-end nautical design, wellness services, international dining, and advanced exploration capabilities.
Scenic Luxury Cruises & Tours’ entry into the Virtuoso network further strengthens the brand’s positioning in the global luxury travel segment. The agreement enhances the company’s ability to connect with high-profile advisors and travelers, supporting growing demand for personalized, immersive, and high-quality travel experiences in key international markets.
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