HX Expeditions has announced the appointment of Cinzia Amadio as Senior Vice President of Global Marketing. In her new role, she will oversee all aspects of the company's global marketing strategy, with a focus on strengthening the brand experience and enhancing the end-to-end journey for both guests and trade partners.
Cinzia Amadio will be responsible for aligning the company's marketing teams around clear priorities to create a more seamless HX Expeditions brand experience at every touchpoint. From the booking website to pre-departure communications and post-voyage engagement, she will oversee the entire customer journey. She will report directly to CEO Gebhard Rainer and join the company's Executive Leadership Team.
CEO Gebhard Rainer welcomed Amadio to the company, highlighting the unique combination of digital expertise, brand-building capabilities, and deep experience across both the luxury and cruise sectors that she brings to the role. These strengths, he said, will be instrumental in delivering exceptional guest experiences while supporting the company's long-term, sustainable growth.
Cinzia Amadio combines a strong academic background in computer engineering with expertise in branding, storytelling, and artificial intelligence. Most recently, she served as Chief Marketing and Growth Officer at luxury safari company ROAR AFRICA, where she led the organization's brand and performance marketing strategy.
During her nine years at Silversea, Amadio built extensive experience in the cruise and expedition sectors, holding several senior global marketing leadership roles. She was responsible for the planning, execution, and commercial development of the company's expedition business, helping to drive its growth and market positioning.
Cinzia Amadio said she is delighted to join HX Expeditions at such a pivotal moment in the company's journey. She believes there is a significant opportunity to build on the strong foundations already in place by bringing together brand storytelling, marketing performance, and digital capabilities in a more integrated way. By strengthening these areas, the company will be able to deliver a clearer, more consistent guest experience and enhance every stage of the HX Expeditions journey.
Headquartered in London, HX Expeditions is renowned for its polar voyages and is the world's longest-running expedition cruise company, having taken guests on extraordinary journeys since 1896. Through the HX Foundation, the company also actively supports scientific research and funds community initiatives focused on education and marine conservation in the regions where it operates.
The company is now focused on moving faster, communicating more consistently, and delivering a more integrated guest experience. This ambition will be supported by Cinzia Amadio's proven track record of building high-performing teams, aligning global marketing operations, and connecting brand strategy with commercial growth and customer experience.
Lucia Angeli